Wild plus, a television channel dedicated to wildlife, wanted to promote its new wildlife adventure series. the series was given wide coverage in newspapers and on television after the channel promoted it, which created awareness about wild plus and led to a large viewership. in this case, wild plus engaged in:
a. personal selling.
b. sales promotion.
c. advertising.
d. public relations.

Based on the scenario above, the wild plus is engaging in public relations. The public relations is being defined as a way of building relationship which provides a mutual beneficial relationship with the organization and the people. We can see it from the scenario above as wild plus was able to provide benefit to the people and it has also gained benefit towards themselves.

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