The most highly visible component of the marketing mix is?
a. revenues.
b. product
c. promotion
d. place.

The last step in the marketing research process is to?
a. collect data
b. analyze the data
c. study the current situation
d. prepare the report.

Observation in market research technique
a. that attempts to compare the responses of the same or similar people under different circumstances.
b. that use a questionaire that is either mailed to individuals or used as the basis of telephone or personal interviews.
c. that involves watching and recording consumer behavior.
d. that involves creating an image of a product for the consumer