The goal of the​ competition-based pricing is​ __________.
a. to increase​ customers' price perceptions
b. to beat​ competitors' prices
c. to increase value and lower prices to beat competition
d. not to match or beat​ competitors' price
e. to match​ competitors' prices

Respuesta :

The goal of the competition-based pricing is to not match or beat competitors' price. 

Most companies use competitive pricing when they have direct competition in the market. Companies base their product pricing off of what the other companies set theirs at. Competition pricing bases their pricing off the market rather than the cost of producing the good.