Option A. Greater consumption leads to unhappiness. Affluenza as a term was used as far back as the 50s by critics of consumerism to describe a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more. This pursuit leads to more and more unhappiness. In their book "When Too Much is Never Enough" Clive Hamilton and Richard Denniss pose the question: "If the economy has been doing so well, why are we not becoming happier? They argue that affluenza causes overconsumption because there's excess or surplus for rich consumers.
