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Lily's apparel, a renowned apparel store, focuses on gen y customers and provides them with a customized clothing experience. lily's apparel has defined its target market by _____.
a. psychographic characteristics
b. religion
c. geographic boundaries
d. educational qualifications

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SeoJoon15
Lily's apparel has defined its target market by psychographic characteristics which is letter a. The psychographic characteristics is a way of providing division to its customers such as having to give them activities in regards of the target marketing or personality traits or lifestyles that will target its consumers.

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