________ refers to the fact that consumers believe the more people who purchase a brand, the higher the brand's quality and that consumers believe global brands develop new products and technologies faster than local brands.

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18-11-2017
Business

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________ refers to the fact that consumers believe the more people who purchase a brand, the higher the brand's quality and that consumers believe global brands develop new products and technologies faster than local brands.

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JonHenderson55 JonHenderson55 · Answer 1 · 2017-11-18T13:30:20+01:00

Answer: "quality signal" .
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" Quality signal " refers to the fact that consumers believe the more people who purchase a brand, the higher the brand's quality and that consumers believe global brands develop new products and technologies faster than local brands."
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Source: {text from within original question.}.
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