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Fedex has learned that its customers expect packages to arrive on time and in good condition, and that customers wish to have control over their orders. by seeking to understand customer expectations, fedex seeks to close the ______ gap.

Respuesta :

Kalahira
"the knowledge gap"
       By working to understand and deliver on costumer expectations, FedEx is seeking to close the knowledge gap. The knowledge gap is the difference between what a company's management provides to customers and what the customers expect to get from a company. If FedEx can close the knowledge gap between management and customers, they will be vastly more profitable and customers will be much happier.

FedEx seek to close the knowledge gap.

Further Explanation:

Knowledge Gap:

Knowledge gap is a phenomenon where the knowledge about the product and service provided by the company differs from the knowledge perceived by the customer. The management of the company market its product with a specific and defined motto. When there is a difference between what companies are conveying and what customer perceives, then this phenomenon is known as knowledge gap.

In the current case, FedEx is giving the authority to the customer to track their order in transit. The increase in the authority to the customer will lead to a decrease in the knowledge gap of the customer because the customer will be aware of the process of the company, their operational activities and other products and services provided by them. It will help in increasing the awareness about the company’s existence.

Therefore, FedEx is trying to close the knowledge gap among its customers.

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Answer details:

Grade: Senior School

Subject: Business studies  

Chapter: Customer Awareness

Keywords:FedEx, learned, customers, expect packages, arrive, on time, in good condition, customers, wish, have, control, over, orders, seeking, understand, customer, expectations, close gap.