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16-11-2017
Business

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When a totally new product, such as laser discs years ago, is introduced, it would be considered a ________ according to the bcg matrix?

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25-11-2017

This totally new product would be considered a question mark according to the BCG matrix. The reason for this is that no one truly knows how the product will perform in the marketplace. The only real data they have is the projected sales according to projected customer satisfaction surveys and think tanks.

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