Answer: "private label" ; or; "store"; or; "house"; or "own" [brands] .
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Note: There are four (4) names that can be used.
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"There are four (4) categories of "private-label" ; or, "store" ; or; "house" ; or, "own" brands: 1) premium, 2) generic, 3) copycat, and
4) exclusive co-brands."
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Source: Refer to text in the question.
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