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You just saw a video ad that shows a man talking about the diet pill he uses. He doesn't appear to be using a script, and the words at the bottom of the screen tell you he is not a actor.What techniques has the advertisement used to persuade you to use the diet pill

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izearaholland

If i saw a video ad that shows a man talking about the diet pill he uses while they show that he is not an actor and doesnt read any type of script. This type of advertising technique is called plain folks - "letter B". plain folks type of advertising is commonly used for food and drug type of products.
ZNightStar
I think that by using a non actor for a diet pill commercial would help persuade the viewer to get the pill because since the man isn't an actor, it shows that real people use the pill and recommend it.

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