These initial four components—Product, Price, Place, and Promotion—were later expanded to include People, Packaging, and Process. These are now regarded as the "7 P's" mix components.
When did 4Ps turn into 7Ps?
The 4Ps then paved the way for two contemporary academics, Booms and Bitner, who recognized 3 additional factors—Physical Evidence, People, and Process—in 1981. This resulted in the creation of the extended marketing mix, also known as the 7 Ps of the marketing mix.
The Modern Marketing Model unifies traditional and digital marketing into a framework that is focused on the future. This influences marketing's scope, necessary skills, and organizational structure. M3 describes marketing in the modern era.
Therefore, People, Packaging, and Process have been included in the 4Ps.
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https://brainly.com/question/13074110
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