___________________ is based on the assumption that people are rational decision makers who make deliberate behavior choices based on how strongly they believe the behavior will yield desirable outcomes and the social implications of performing that behavior.

Respuesta :

Theory of reasoned action  is based on the assumption that people are rational decision makers who make deliberate behavior choices based on how strongly they believe the behavior will yield.

Quizlet: What is the theory of reasoned action?

The TRA is a cognitive theory that addresses how people choose certain behaviors to engage in. - This theory states that an individual's intention to engage in a behavior can directly predict their decision to do so.

What justifies theory of reasoned action?

According to the Theory of Reasoned Action (TRA), a person's action is influenced by their intention to carry out the behavior, which is dependent on their attitude toward the behavior and subjective norms (Fishbein & Ajzen, 1975).

To know more about  rational behavior visit:-

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