E. This illustrates the patronage-oriented pricing objective.
Patronage-oriented pricing is a pricing strategy used by businesses to reward loyal customers, encourage more frequent visits, and increase customer loyalty. By offering discounted prices to students and senior citizens, the movie theater is attempting to create a loyal customer base.
This type of pricing strategy is often used by businesses in the hospitality, entertainment, and retail industries, as it allows them to attract customers who may not otherwise be able to afford their services or products.
By offering discounts to certain segments, the business can still make a profit, while also creating goodwill among customers who may be more likely to come back and B their friends.
For more questions like Pricing strategy click the link below:
https://brainly.com/question/15969466
#SPJ4
