This is an instance of using countertrade as a marketing tool.
How does countertrade works?
A reciprocal kind of international trade known as countertrade involves exchanging one item or service for another in place of hard cash. In underdeveloped nations with few credit or foreign exchange options, this kind of international trade is more prevalent. Barter, counterpurchase, and offset are the three basic categories into which countertrade may be divided.
Limited availability of liquid money for international trade in products and services. Countertrade guarantees that a nation with few local resources has access to the goods and raw materials it needs as part of a comprehensive import and export plan. Additionally, it gives the exporting country the chance to sell its goods and services in a bigger global market, fostering expansion in its sectors.
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