Demographic characterstic of a speech audience is age, gender, religion, ethnicity, class, sexual orientation, occupation, education, group membership, and a plethora of other factors are among the demographic characteristics. A wise speaker pays attention to these categories because they are frequently used to organize people's identities and experiences.
When on the campaign trail, politicians frequently pay close attention to demographic factors. If a politician speaks in Day County, Florida (the county with the highest elderly population), they will probably focus on Medicare and Social Security issues since those are the two programs that are most important to those in that age range.
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