e) Except when the follower has opinions and ideals that vary from those of the opinion leader, an opinion leader is more likely to be successful.
A person who has prominence, experience, or exposure in the public sphere and who influences public opinion is known as an opinion leader.
An opinion leader is a person or group that has enough authority or influence over a given topic that businesses and organisations rely on their judgement when making decisions. Because humans frequently consult others for advice in a social setting, opinion leaders are crucial to the flow of information.
Learn more about an opinion leader here:
https://brainly.com/question/9316724
#SPJ4
Complete Question:
An opinion leader is likely to be most effective under all of the following conditions except when the
a) follower has high product involvement.
b) follower has low product knowledge.
c) follower has values and attitudes similar to the opinion leader.
d) product details are numerous and complicated.
e) follower has attitudes and values that are different from those of the opinion leader.