The greatest chance of succeeding in retail growth strategy is market penetration growth opportunity.
Market penetration is one of four growth strategies in Ansoff's product market growth matrix. Market penetration occurs when a company enters a market where current or similar products already exist. One way to do this is to acquire the competitor's customers (a portion of the market share).
A market penetration strategy is when a company seeks to increase its market share by developing an existing product in an existing market. This allows companies (who already have a product on the market) to grow their business by increasing sales from people who are already on the market.
Costco and Kroger have introduced penetration pricing into the organic products they sell, increasing demand for these products.
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