local and national and local advertisers have different time orientation is implied by what statement? national advertisers get occasional feedback, whereas local advertisers get feedback every day. national advertisers think in terms of large groups of people, whereas local advertisers deal with individual customers every day. national advertisers typically focus on media with high point of contact, whereas local advertisers are more concerned with high frequency media. national advertisers focus on gross sales, whereas local advertisers primarily focus on market share. national advertisers develop five-year strategic plans, whereas local advertisers worry about weekly ads and its performances.

Respuesta :

National and local advertisers have different time orientation. National advertisers develop five-year strategic plans, whereas local advertisers are concerned with the performance of weekly advertisements.

What does the term National advertising mean ?

The term "national advertising" implies that it is not restricted to a specific region of the country. This type of advertising is typically used by the marketer of a branded good or service, regardless of where it is distributed through various channels. Clearly, "national advertising" refers to a mass marketing campaign. In practise, this does not mean that the product is available throughout the country. The purpose of national advertising is to educate or remind people about a company or brand. Manufacturers carry out this type of advertising, as opposed to retail advertising, which has entirely different goals.

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