For an online retailer, an example of the communication capability the internet allows is a direct connection with humans.
The internet used to be thought of as something exceptional that was only accessible to wizards and geeks. It is becoming a recurring theme in daily life. People regularly incorporate technology into the ways that they interact with one another, switching between phone, computer, and in-person interactions.
Our data casts doubt on worries that societal ties and a sense of community are disappearing in America. People's communities are changing rather than going away.
Communities that are centered around social networks that are separated geographically are becoming more prevalent than the traditional human orientation to the neighborhood and village-based groups. Instead of being confined to a single group, people are able to communicate and move about in these networks.
However, the traditional community pillars of neighbors and family continue to make up a sizable portion of people's networks.
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