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The rules that govern how people use and understand language in everyday interactions are known as: Pragmatic Rules.

The theory of coordinated management of meaning suggests that pragmatic rules are used to create and interpret messages because they tell us what uses and interpretations of a message are appropriate in a given context. Pragmatic rules also tell us what uses and interpretations of a message are inappropriate in a given context.

Pragmatics. To some extent, the term "pragmatics" refers to an agreement between individuals that they will follow particular guidelines for how they should interact with one another. In common speech, the meaning of words and phrases is almost always inferred rather than expressed categorically. Words can take on very particular connotations depending on the context in which they are used.

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