The five basic criteria used by the media to determine which topics/events/subjects to be covered
1. Significant impact on audiences : Because you can't properly communicate with a group of people you don't understand, audience analysis is crucial. Reaching the appropriate audience and developing a message that resonates with them specifically are essential for businesses to be successful. In addition to providing you with a fundamental idea of who your audience is (and isn't), target audience analysis also aids in providing answers to several important business problems.
2. generate interest: The audience should be interested in the subject being covered, and if they aren't already, the media should make an attempt to provide the information in an engaging way.
3. familiarity: The audience should feel familiar to the topic or content which is to be represented by the media.
4. proximity to views: The proximity principle explains why people tend to create interpersonal connections with persons who are close to them in the field of social psychology. Additionally, closeness encourages group and individual contact, which ultimately results in like and disliking among the groups or individuals.
5. timely: If everything works out but the time is off, it won't be as well-liked as the media would like.
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