In general, compared with firms that compete in only one market, among firms that face one another in multiple markets there is a less competitive rivalry.
Multi-market touch occurs when a firm competes with the same competitor in multiple markets. When a company competes in multiple markets, its competitive behavior may differ from that of its competitors in a single market.
A marketplace is a means by which the exchange of goods or services takes place either directly or through intermediaries or institutions, between buyers and sellers. Four general types of market structure include perfect competition, oligopoly market, monopoly market, and monopolistic competition. Examples of markets are grocery stores and farmers' markets with stalls selling fruits and vegetables.
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