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A full-service agency provide(s) most or all of the services needed to mount a campaign, including research, creation of ad copy and art, media selection, and production of the final messages.
What is the structure of a full service advertising agency?
Account services, creative teams, and media specialists are the three core divisions or parts that all advertising firms normally feature, regardless of size. Although they may go by several names in various organizations, these things generally serve the same purposes.
What is the advantage of full service agency?
A full-service digital agency has the flexibility to scale its efforts up or down to support a business's immediate and long-term objectives. The objectives of a company may change as it expands, and a full-service digital marketing agency can quickly adjust to travel in the same direction as a business.
Learn more about full service agency: https://brainly.com/question/1358062
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