If an analyst does not have the data needed to meet a business objective, they should gather related data on a small scale and request additional time. Then, they can find more complete data or perform the analysis by finding and using proxy data from other datasets.
Structured thinking is the process of recognizing the current problem or situation, organizing available information, revealing gaps and opportunities, and identifying the options.
To ensure your data is accurate and fair, make sure you start with an accurate representation of the population in the sample; collect the data in an objective way; and ask questions about the data.
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