Respuesta :
Integrated marketing communications need a company's mass-market advertisements, website, e-mail, and personal selling communications to all the same clear and compelling message.
What is Integrated Marketing?
Integrated marketing exists as a strategy for delivering a unified message across all the marketing channels your brand uses. It furnishes consistency wherever customers select to interact with a company. Without an integrated marketing strategy, you risk delivering mixed messages or communicating in a disconnected voice.
The goal of integrated marketing communications exists to guarantee that customers receive the same message when they interact with a company's brand in different ways. Integrated marketing communication (IMC) can be described as the process utilized to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that stays consistent across distinct media channels.
A compelling message resonates with the audience's values and beliefs. It stands prepared to help the audience solve their problems, achieve their goals and dreams, and meet their requirements. It uses words and resolutions the audience understands and finds relatable.
Hence, Integrated marketing communications need a company's mass-market advertisements, website, e-mail, and personal selling communications to all the same clear and compelling message
To learn more about Integrated marketing communications refer to:
https://brainly.com/question/9696745
#SPJ4
