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Multi product branding is where a company uses one name for all its products within a product class, and is also known as family branding or corporate
What Is a Brand?
The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. As such, they help shape people's perceptions of companies, their products, or individuals.
What Is the Importance of a Brand?
Brands are important because they create value for corporations and individuals. They also provide a competitive edge in the market against an entity's competition. Successful branding augments a company's customer base, which creates trust and credibility, leading to brand loyalty—all of which give a company a competitive edge in the market and a bigger bottom line.
Multi-Product Branding,
also known as family branding, or corporate branding is when a company uses one brand name for all of its products within a class. For example, the brand name Sony is used on most if not all of their products
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