Socio cultural differences can cause trade difficulties in world markets when you speak different languages, have different customs, or have drastically different religions.
For company to succeed, intercultural understanding is essential. Any business that seeks to sell products or services must have a thorough understanding of, or at the very least, fundamental awareness of, its target market. This is crucial when breaking into a new geographic market. It is helpful for a business to understand how likely consumers are to accept and ultimately buy its items when it wants to start exporting.
What is common and accepted in one society may be unique, expensive, or even immoral in another. Assessing sociocultural variables provides answers to issues like: Are they accustomed to eating vegetables every day? How do people feel about outdoor sports? Do housewives think having a microwave at home is luxurious? By exploring social behaviour and posing these queries
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