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When a company has its own staff perform most of its advertising functions, this group of people is referred to as a(n) in-house agency
What is an In-house Agency?
In-house marketing is any marketing initiative that is not outsourced to a third party. In small businesses, in-house marketing is sometimes referred to as guerilla marketing or duct tape marketing.
This is an alternative to outsourcing of the advertisement to an external agency. All the ad campaign of a company will be created and designed by the in-house agency only. However, if the company feels that some advertising should be directed to outside agencies, it can do so on a per-project basis.
In-house agencies work closely with the marketing team and come up with creative promotional campaigns for the brand. In-house agencies have been recently gaining popularity owing to two major facts: Firstly, the economic environment drives the marketers to do more with less cost and secondly, the growth of social, digital and mobile marketing requires a quicker and nimbler response.
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