Respuesta :
When the acquired firm has a weak culture, and the acquiring firm has a strong and successful culture, it is best to use the assimilation merger strategy.
What is a Merger and Acquisition Strategy?
A merger and acquisition strategy is the process by which one company buys, sells, or combines with another to achieve some specific market objective or to achieve rapid growth in a competitive market. taking into account various factors such as the market value of the business. . stocks, the financial health of both companies, threats from both companies, new opportunities that may arise with market conditions.
Companies have different policies towards mergers and acquisitions such as expansion of existing business, research, development, etc. All these policies should be kept in mind when both companies engage in M&A strategy. Failure to properly implement planning, research and lack of strategy also fails the merger and acquisition strategy.
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