It is important to emphasize that primarily because they are related to how a firm interacts with its stakeholders, almost all strategic management process decisions have ethical dimensions.
Placed between utopia and reality, business ethics aims to include ethical standards in the business strategy, thus ensuring long-lasting development and system sustainability. The need to integrate the ethical dimension into business is supported by the current economic, financial, and social constraints.
The three dimensions that should be present in a comprehensive approach to ethics are norms, good, and virtues. It is argued that these three dimensions come from a comprehensive anthropological understanding of human action.
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