Storytelling helps demonstrate how things are done in an organization, clarifies key values, and helps to construct common meanings for people within the organization.
A good storyteller will typically identify their two most salient points and bookend their story with them—they will open with an exciting anecdote to grab the audience's attention, and then they will make sure the last thing they say is something that can resonate with the audience long after the story is over.
Great storyteller leaders are human, vulnerable, truthful, and trustworthy. Storytellers in society open up worlds of possibility through words and imagery.
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