Respuesta :
Captive is the pricing strategy that makes a firm set a low price for a basic product and a higher price for something needed to operate that product
What is Captive product pricing?
Captive product pricing is a pricing strategy that helps the product to attract consumers as the price of the main product is set at a low range and the supporting product's price is higher.
- Captive pricing balance the prices of both the core and supporting products
- If the price of the supporting product is too high, the sales for the main product might be significantly affected so it is set according to the market demands
- A lower price for the main product attracts customers and a high price for the supporting product maintains the profit margin
- Sometimes the brand value and image would be got affected due to High captive pricing
- If the price is too high or too low will lead to failure in providing the product accessories
To learn more about Captive product pricing, refer to:
https://brainly.com/question/14496818
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