Marriott international owns several brands of hotels at different price ranges, such as marriott, courtyard, and fairfield inn, in what is called a ________ strategy.

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Dancer4226 Dancer4226

18-08-2022
Social Studies

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Marriott international owns several brands of hotels at different price ranges, such as marriott, courtyard, and fairfield inn, in what is called a ________ strategy.

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gayatriaji gayatriaji · Answer 1 · 2022-08-28T14:41:01+02:00

Marriott international owns several brands of hotels at different price ranges, such as Marriott, courtyard, and Fairfield inn, in what is called a Multibranding strategy.

What Is a Multi-Brand Strategy?

Having a multi-brand strategy means having a portfolio of products with different brands or names, all owned and managed by the same company. An example of this is Nestlé, with a multi-brand portfolio of over 2000 different brands, including Nespresso and KitKat.

To learn more about multi-branding, refer

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