Sales promotion mix element stimulates purchase directly through an incentive to buy, such as a coupon or rebate.
How does sales promotion work?
- Sales promotion is one of the components of the promotional mix.
- Sales promotion is a marketing strategy where a company would utilize brief-term campaigns to generate interest and demand for a product, service, or other offerings.
- Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix.
- Types of Sales Promotion - 4 Important Types: Consumer Sales Promotion, Dealer Promotion, Business Promotion, and Public Relations
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