During the maturity stage of the product life cycle, sales peak and profits begin to decline as competition becomes intense.
The introduction and growth stages are followed by the maturity stage. the method by which concepts are turned into novel goods and services that will support business expansion. The product life cycle's maturity stage lasts the longest. At this point, the company has reached the peak of the demand cycle, sales growth is starting to slow down, and advertising tactics aren't doing much to help. The maturity stage gives the business the drive to sell its goods and products. Customers need the product, and brand and product awareness are both high. A company can increase its sales and profits while spending little money on marketing.
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