The reason that makes Nike different from other firms in the athletic shoe and apparel industry and also allows it to maintain a competitive advantage over other firms is that it is a globally recognized brand.
When a product of any company or an individual that can be identified easily and at the same time easily available in the market, have many outlets of the product in the market not only in the hometown but in other cities or nations.
This popularity can be denoted by brand. It is a kind of intangible marketing or a kind of business concept. In the case of the Nike company, at the present time, it is a firm that produces athletic shoes, jerseys, shorts, cleats, baselayers, and many more.
Thus, Nike is a globally recognized brand.
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