The practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as?

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amosmajek1981 amosmajek1981

18-08-2022
Business

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The practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as?

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divyamadaan8054 divyamadaan8054 · Answer 1 · 2022-08-25T13:28:10+02:00

The practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as " Customerization".

What do you mean by Customerization?

This refers to the process of customization the products or services offered to public through the personal interaction between a company and its customers.

Usually, a typical firm is customized when they are able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.

Hence, the features of personalization systems and choice boards are used in Customerization to expand the exchange environment beyond a transaction to make the shopping and buying an enjoyable experience.

Learn more about Customerization, refer to the link:

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