The promotional mix strategy used by the producer to direct its activity for cooperation in ordering and stocking the product is called Push strategy. Thus, option (C) is correct.
Promotional Mix refers to the strategy used to promote the product in order to increase the sales for the product. The main objective of the promotional activities is to generate more and more profits.
Push Strategy is used by the producer to attract the members to the channels for the promotion of their product. Therefore, it can be concluded that option (C) is correct.
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Your question is incomplete, but most probably the full question was….
List of options:-
A) pull strategy
B) blitz strategy
C) push strategy
D) buzz strategy
E) pulse strategy
