The term " Push Communication "describes the information that is sent to recipients without their request via reports, e-mails, faxes, voice mails, and other means.
When an urgent reaction is not needed, push communication is appropriate. On receiving the message, the addressee does something, though. Informational communication is a type of pull communication. The message is communicated by the sender via websites, bulletins, etc.
In push communication, the sender pushes information in one direction to the receiver. The most frequent use of it is to provide expected, non-urgent information. Push communication is typically communicated in writing and does not require a prompt reaction from the recipient.
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