Development of a customer strategy is the step of the strategic/consultative selling model.
Customer strategy is the process of making plans to help a business reach specific goals and objectives it has for its target customers.
People define customer strategy as the expression of the distinct value and experience your organization will deliver over the next three to five years to a predetermined group of customers, together with the offerings, channels, operating model, and competences people will need to achieve it.
Thus, it is Development of a customer strategy.
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