Peter Drucker, believes that marketing is the whole business as seen from the customer's point of view.
Drucker believed that business leaders need to embrace the “spirit of performance” by displaying high levels of moral and ethical integrity in their actions, focusing on results, empowering employees, going beyond financial obligations to shareholders, and ultimately serving the common good. He told the market about the perspective of selling according to the consumer that
He says marketing is a business as a customer thinks about it. Customers easily understand it or it might take time.
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