Firms that are rivals to each other usually are in similar strategy groups of industries.
Companies like the same are rivals who work on a similar type of project they've to perform like same. there're different factors that are being analyzed by every firm.
are the major portions for firms that are being considered during similar strategies.
Let us take the example of Pepsi and Coke, both are rivals and a majority of the strategies are similar but different investment projects and different investors and investments.
The pricing systems of both companies are different as Pepsi is now moving according to the low pricing comparatively as both are substitute projects to each other during lower pricing they could be preferred on each other on rational behavior of an individual.
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