The organizational pattern that is especially effective for persuasive speeches that seek immediate action on the part of listeners corresponds to Monroe's motivated sequence.
It is a set of strategies and tactics to develop speeches where there is a need to lead the target audience to reflection, persuasion and call to action, being beneficial for organizations when there is a need to adhere to ideas and procedures.
The Monroe Motivated Sequence consists of 5 essential steps, which are:
Therefore, through this method, organizational leaders are able to develop a more effective persuasive communication aligned with their goals, generating greater adherence from listeners.
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