A 30-minute television advertising program marketing a single product is referred to as an infomercial.
What is an infomercial?
This refers to a filmed television program that is often a long commercial segment that offers the consumer information related to a sponsor's product or service.
The infomercials function is to prompt the viewer to call a toll-free number, visit a website to make a purchase etc. One of its advantage is that it offers to an increased amount of time to showcase a product, demonstrate how it works, and present a persuasive call to action.
Therefore, the 30-minute television advertising program marketing a single product is referred to as an infomercial.
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