A company is likely going to use a media blitz in the awareness step of the adoption pyramid.
What is Adoption pyramid?
This is defined as the mental process in which an individual learns about the innovation before the product is finally adopted.
The company uses different forms of media to alert the public about the products and services which is why the awareness step of the adoption pyramid is regarded as the most appropriate choice.
Read more about Adoption pyramid here https://brainly.com/question/17079077
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