A type of marketing in which a salesperson sends e-mails to persuade prospects to buy the products of his company is called direct marketing.
What is marketing?
Marketing can be defined as a strategic process which typically involves developing promotional techniques and sales strategies by a business firm to enhance the availability of goods and services, in order to meet the needs of the end users or consumers through advertising and market research.
What is direct marketing?
Direct marketing can be defined as a type of marketing in which a salesperson is saddled with the responsibility of sending e-mails to persuade prospective customers to buy the products of his or her company.
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