When a company makes a commitment to enter a market on a large scale, this implies a rapid entry.
A company when enters a large scale market, this entry implies rapid entry. This entry offers the first mover advantages, such as scale economies, demand acquisition, and switching costs. Studies have mostly shown that large-scale entry by domestic firms into the large and familiar market improves performance.
When a company makes a commitment to enter a market on a large scale, it uses its strategies to do so. Thus, they enter a new market through exporting goods. This strategy allows them to enter several markets simultaneously.
Hence, entering a market on a large scale involves the commitment of significant resources, major strategic commitment and rapid entry.
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