Promotional strategies have changed a great deal over the years as many targeted customer segments have become more difficult to reach- True.
Promotional strategies are the strategies that are decided by the firms for choosing the best mix of the advertising, sales, promotion, personal selling and publicity for making the best targets in the market.
In today's world there are various ways for promoting the products- Content marketing, influencer marketing, sales promotions, branding, personal selling, etc.
The firms have been continuously evolved various innovative ways of advertising in order to cope up with the difficulty of reaching the targeted customers.
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