Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter Cups. This is an example of ________. Group of answer choices

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17-03-2022
Social Studies

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Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter Cups. This is an example of ________. Group of answer choices

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jaquelinefvr jaquelinefvr · Answer 1 · 2022-03-25T11:16:33+01:00

The cooperation between Breyers and Reese's to create Breyers Ice Cream with Reese's Peanut Butter Cups corresponds to an example of an ingredient branding.

What is an ingredient branding?

It corresponds to a marketing strategy used to generate value for consumers through the signaling of a high quality product, exalting a component of a product and service that gains its own identity.

Therefore, through the ingredient brand, organizations seek attractiveness for the brand, generating greater competitiveness and market positioning.

Find out more about marketing strategy here:

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