Southwest Bank serves many oilfield supply businesses in West Texas. Southwest has customers who are small businesses as well as larger, long-standing customers. For its different commercial customers, Southwest offers different services, lines of credit, and overall attention based on their size. This is an example of _______

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17-03-2022
Business

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Southwest Bank serves many oilfield supply businesses in West Texas. Southwest has customers who are small businesses as well as larger, long-standing customers. For its different commercial customers, Southwest offers different services, lines of credit, and overall attention based on their size. This is an example of _______

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ewomazinoade ewomazinoade · Answer 1 · 2022-03-25T11:34:25+01:00

The different services offered by Southwest Bank to its customers is an example of volume segmentation as a basis for business segmentation.

What is segmentation?

Segmentation is when the customers of a business are divided into certain groups based on shared characteristics.

In volume segmentation, the customers are placed into groups based on the size of their business. This is because the size of the business would determine the volume and complexity of business transactions.

Here are the option to this question:

buyers who are satisficers

b. segmentation according to buying processes

c. volume segmentation as a basis for business segmentation

d. providing exactly the same benefits to all customers

To learn more about segmentation, please check: https://brainly.com/question/2648117